Social Media Trends in 2022

Social media has been a huge force in the world of digital marketing for many years. The best in the marketing game know the importance of keeping up with ever-changing social media trends, to use them to their (or their client’s) advantage.

Authenticity

There’s more ‘fake news’ circling around then ever! Users are becoming increasingly skeptical of what they’re seeing on social media. It is more important than ever for businesses to show their authenticity online. In terms of marketing, social media can be used to offer transparency into your business and industry.

Boosting is crucial

According to Hootsuite’s 2022 Social Media Trends survey, more than 40% of respondents stated that their organic post reach has declined and as a result, were needing to spend more on paid advertising. When considering the fact that the average organic reach for a Facebook post is just over 5% of a page’s followers (that is roughly one in every 19 fans sees the page's non-promoted content), boosting your content to reach a greater audience is a necessity.

You wouldn’t get a first-class billboard designed and place it down quiet street would you? The same applies to content; you must boost your content for it to be seen.

Using social channels for customer service

Relationship building and customer service will always be at the core of marketing. Social media is a convenient way for consumers to engage with brands in today’s marketplace, and vice versa.

Did we mention that our social media account management package includes audience interaction?

Social commerce continues to grow

Brands have long been selling their products via the internet, but in 2022 purchasing direct from social media networks will become the norm. Think shoppable posts and Instagram storefronts, social media platforms are continuously evolving to enable users to shop with ease.

Video content is dominating

Video content continues to be one of the most engaging forms of content out there. It’s becoming increasingly dominant and marketers who are not utilising video will struggle to remain relevant.

Keen to create some epic video content, but don’t know where to start? We can help with that.