Digital Marketing: Why?

When it comes to digital marketing, reaching new markets and trading globally is just a few clicks away!

According to Datareportal, at the start of 2022 there were 4.95 billion global internet users, 62.5 percent of the world’s total population. However not everybody on the internet is your customer, which leads us to…

Digital Marketing is Targeted

Digital platforms know a lot about their users (so much so, it’s almost scary!). Traditional marketing involves a lot of hoping your message is being seen by your target audience, while digital marketing gives us the confidence to know. A properly planned digital marketing strategy identifies your target audience, the online platforms they’re on and creates ads accordingly. And this leads us to…

Lower costs with measurable ROI and ROAS

Effective targeting enables you to spend your marketing budget only on those you’re most likely to convert. Analytics enable digital marketers to measure the performance of online marketing campaigns and make informed decisions around future campaigns. Marketing budget should not be thought of as an expense, but as an investment for growth.

Miss Digital provide monthly reports (with recommendations) for clients on our Digital Marketing package.